I think Jeff Lynne was in Love when he put this together,certainly not with ELO as a major touring attraction though ,This was the start of things to come with the string section being pensioned off and down to a four piece. To be fair as comercial pop albums go (and this is Pure Pop) it is amongst the best of its kind from the period. but overall compared to the sound Lynne had captured from Face the Music through Out of the Blue, this was a bit of a let down.